BJP launches 'Bhay Ho' to counter Congress' 'Jai Ho'

Sunday, March 29, 2009 ·



Seeking to counter the 'Jai Ho' ad campaign of the Congress, BJP on Saturday unveiled a parody of the famous Slumdog Millionaire song saying 'Bhay Ho' (let fear prevail).

"The video is not an official one. It is sent to us by a party sympathiser. This song depicts the real situation of the country. It says.... Bhay (fear) ho.... bhook (hunger) ho.... Atank (terror) ho.... Mahangayi (inflation) ho.... phir bhi jai ho," party spokesperson Sidhaarthnath Singh told reporters.

The song features street children from Hyderabad, singing the song in the general compartment of a train and a stranger planting a bomb in the railway coach.

BJP said the street singers are already taking the message against the ruling Congress by their performances.

"The artists are street singers and they are already into the job of taking the message to different areas with this song even before it is unveiled here," Singh said.

Even as the saffron party opposed the idea of the Slumdog Millionaire child artists campaigning for Congress, calling it a "mockery of poverty", the short film features two street children Nagarjun and Durga singing the song.

On being asked if the party feared a copyright violation of the tune by launching the 'Bhay Ho' song, Singh said, "we will respond to the notice if it is sent to us".

A public relation company had earlier purchased the rights of the 'Jai Ho' song for its use in the Congress campaign.

The saffron party has plans to use 'Bhay Ho' in its rallies across the country. The party is also slated to unveil another ad song in a couple of days featuring 'team Advani'.

The campaign song will feature all the Chief Ministers and the central leaders of the party.

The more-than-two minute film will begin with the famous 'andhera chattega.... Kamal khilega' (darkness will disappear and the lotus will bloom) speech of Atal Bihari Vajpayee which the party patron gave during the foundation function of the party in the early 80s.


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